Privacy policy

Last updated: October 14, 2026

Asalah operates this store and website, including all related content, features, tools, products, and services (the "Services"), powered by Shopify.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.

Please read this carefully. By using any of the Services, you confirm that you have read and understood how we handle your information as described here.

Personal Information We Collect or Process

"Personal information" refers to information that identifies you or can reasonably be linked to you. This does not include anonymized or de-identified data. Depending on how you interact with us, we may collect or process the following:

• Contact details: your name, physical address, billing address, shipping address, phone number, and email address.
• Financial and transaction information: transaction details, payment method, purchase history, items viewed, items added to cart, payment confirmations, and related specifics.
  
• Account information: your username, password, preferences, and settings.
  
• Communications with us: any information included in messages you send us, such as customer support inquiries.
  
• Device and usage information: your device type, browser, network connection, IP address, unique device identifiers, and data on how and when you navigate the Services, collected through cookies, pixels, and similar technologies.
  

Card Payment Security

All credit and debit card details are processed through secure, encrypted third-party payment gateways. Asalah does not store, view, or process your card numbers or payment authentication details on its own servers.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you: when you create an account, make a purchase, communicate with us, or otherwise share your information with us.
  
• Automatically through the Services: from your device as you browse, and through cookies, pixels, and similar tracking technologies.
  
• From our service providers: including third-party logistics carriers, IT systems, payment processors, and advertising platforms working on our behalf.
  

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information to:

• Provide and improve the Services: fulfill your orders, manage your account, remember your preferences, and improve your experience.
  
• Marketing and advertising: send promotional communications by email or text, measure how our ads perform, and show you relevant ads on Facebook, Instagram, and other platforms, subject to your preferences.
  
• Security and fraud prevention: authenticate accounts, detect fraudulent or unsafe activity, and maintain a secure payment environment.
  
• Customer communications: respond to support requests and manage our relationship with you.
  
• Legal compliance: meet applicable legal obligations, respond to regulatory or law enforcement requests, or protect our rights.
  

Cookies, Pixels, and Similar Technologies

We and our partners use cookies, pixels, and similar technologies to keep the Services running, remember your cart, understand how people use our site, and measure our advertising. Some of these are essential. Others, such as advertising and analytics tools, are used only where your settings and local law allow.

You can accept or decline non-essential cookies through the cookie banner on our site where one is shown. You can also clear or block cookies in your browser settings, though parts of the site may not work as expected.

Advertising and Meta

We use Meta Platforms, which operates Facebook and Instagram, to advertise our products and measure results. To do this, we use the Meta Pixel, advanced matching, and the Meta Conversions API through our Shopify store.

When you visit or shop on our site, Meta may receive:

• Activity on our site, such as pages viewed, products viewed, items added to your cart, checkout started, and purchases completed.
• Contact details you provide, such as your email address, phone number, name, and address. These are hashed (converted into a coded form) before being matched with Meta accounts.
• Device and browser details, including your IP address and cookie identifiers.

Meta uses this information to show our ads to people who are more likely to be interested, to measure whether those ads led to a purchase, and to build audiences. Meta also acts as an independent controller of the data it receives, so its use of that data is governed by its own policies. You can read them at https://www.facebook.com/privacy/policy.

We also share our product catalog (product names, images, descriptions, and prices) with Meta so that our products can appear in ads and on Facebook and Instagram.
To manage what ads you see, visit your Ad Preferences at https://www.facebook.com/adpreferences. To stop us from sharing your information with Meta for advertising, you can decline non-essential cookies, or email us at the address below and we will act on your request.

How We Disclose Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate operational purposes, including:

• Shopify and core service providers: for IT infrastructure, payment processing, analytics, cloud storage, and order fulfillment.
  
• Advertising partners, including Meta: to support advertising, measurement, and audience building as described above.
  
• With your consent: for example, when you ask us to share details with a third party to assist with delivery.
  
• Legal and corporate compliance: to meet legal obligations under UAE law, enforce our policies, or protect the safety of our users.
  

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information related to your use of the platform. Information submitted through the Services may be shared with Shopify and third parties located outside your country of residence. For more on how Shopify handles data, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

Our platform may contain links to third-party sites, such as payment providers, social platforms, or delivery portals. We do not control those sites and are not responsible for their privacy practices. We recommend reviewing their policies before sharing any personal information.

Children's Data

The Services are not intended for children. We do not knowingly collect personal information from anyone under the age of majority in their jurisdiction (18 years of age under UAE regulations). If a minor has provided us with personal information, a parent or legal guardian may contact us to request its deletion.

Security and Retention

No security measure is fully impenetrable, and we cannot guarantee absolute security. Information sent over public networks may not be fully secure in transit. We retain your personal information only for as long as necessary to maintain your account, fulfill our services, meet record-keeping requirements, or resolve legal matters.

Your Rights and Choices

Depending on where you are located, you may have some or all of the following rights:

• Right to access: request a copy of the personal data we hold about you.
  
• Right to delete: request that we erase your personal records from our active systems.
  
• Right to correct: update inaccurate or incomplete data.
  
• Right to withdraw consent: where we rely on your consent, you can withdraw it at any time, including consent to advertising cookies and data sharing with Meta.
  
• Communication preferences: opt out of promotional emails at any time by clicking "unsubscribe" in any of our emails.
  

UAE Residents (PDPL)

If you are accessing the Services from within the UAE, your data privacy rights are governed by Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL). We process and protect your data in accordance with the framework set by the UAE Data Office.

To exercise any of these rights, contact us at the address below. We will verify your identity before fulfilling any data access or deletion request.

Complaints

If you have concerns about how we handle your personal information, please contact us using the details below. You also have the right to raise a complaint directly with your regional data protection authority, such as the UAE Data Office.

International Transfers

We may transfer, store, and process your personal information outside of your country of residence, including with Shopify and Meta, whose systems operate in several countries. Where this occurs, we apply recognized safeguards, including standard contractual clauses, to ensure your data is protected.

Changes to This Policy

We may update this Privacy Policy from time to time, to reflect changes in our operations or for regulatory reasons. We will post the updated version on this page and revise the "Last updated" date accordingly.

Contact Us

For questions about our privacy practices, to update your information, or to exercise your data rights, contact us at:

Email: hello@wearasalah.com